Their own words
Every competitor claim comes from that company’s own pricing page, help center or app store listing. Review sites and ranking articles are never a source.



For trainers and nutrition coaches with clients
The rate card plus the platform: write programs, read what clients share, run the roster.
Apply to coachFor writers, podcasters and reviewers
No minimum audience and no scripts, on a product whose free tier survives a recommendation.
Join the programFor anyone who just wants to share a link
20-30% recurring on every Premium subscription that starts through your link.
See the rate cardFor prescribers in GLP-1, TRT, HRT and wellness
Send your own protocol into your patient’s app. Nothing to install, and they accept it first.
How it worksFor surgical and medical weight-management teams
Your stages, supplements and lab calendar replacing the published reference, section by section.
For bariatric teamsFor groups with members
A private room and challenges, with nobody’s health data visible to anyone running it.
Join with a codeFeatures change. Prices change. Every row below shows where the information came from and when it was checked, and it says so when we could not check something. Nothing here is scored or ranked.
Each claim comes from the company’s own pricing page, help center or app store listing, checked on 16 September 2026. Review sites and ranking articles are never used.
Every competitor claim comes from that company’s own pricing page, help center or app store listing. Review sites and ranking articles are never a source.
Each row carries a numbered source and the date it was checked. This page was checked on 16 September 2026.
Where we could not confirm something from the company’s own material, the cell says Not verified. It is never turned into a No.
A price older than 30 days or a feature claim older than 90 days is flagged for review before it can be republished.
Pick a goal to see only the rows that matter for it. Numbers after a value link to its source at the bottom of the page.
| Feature | Loopa | MyFitnessPal | Cronometer | Fitia | Lose It! | Noom |
|---|---|---|---|---|---|---|
| Free plan | ||||||
| A free plan with no time limit | Offered: Yes, Loopa Basic | Offered: Yes1 | Offered: Yes, Basic at $02 | Offered: Yes, with limits3 | Offered: Yes, Basic at $045 | Not verified |
| No ads on the free plan | Offered: No ads on any plan | Not offered: Ad-free is a Premium feature6 | Not offered: Ad-free is a Gold feature2 | Not offered: Ad-free is a Premium feature3 | Not verified | Not verified |
| No daily cap on meals logged, free | Offered: No cap by search, barcode or by hand; describing a meal in words is 10 a day | Not verified | Not verified | Offered with a limit: 4 meals a day73 | Not verified | Not verified |
| History you can see on the free plan | Offered with a limit: A rolling 30 days, with everything kept | Not verified | Offered with a limit: Reports and charts within a 7-day window2 | Not verified | Not verified | Not verified |
| Weight tracking on the free plan | Offered: Free, with a trend line | Not verified | Not verified | Offered: Free, and weight is the only progress tracked73 | Not verified | Not verified |
| Logging | ||||||
| Barcode scanning | Offered: Free | Offered: Premium6 | Offered: Free2 | Not verified | Offered: Premium45 | Not verified |
| Photo meal logging | Offered: Premium | Offered: Premium (Meal Scan)6 | Offered: Gold (Photo Log)2 | Offered: Premium3 | Offered: Premium (smart photo logging)45 | Offered: Part of the paid program8 |
| Logging a meal by voice | Offered with a limit: Free, up to 10 a day | Offered: Premium6 | Offered: Gold (Voice Log)2 | Offered: Premium3 | Offered: Premium (voice logging)45 | Not verified |
| Nutrition | ||||||
| Micronutrient tracking | Offered: Free: 15 vitamins and minerals against targets | Not verified | Offered: Free: up to 84 nutrients, 95 on Gold2 | Not verified | Offered: Premium (nutrient targets)45 | Not verified |
| Meal planning | Offered: Premium: 1, 3, 5 or 7 days, with a shopping list | Offered: Premium+ only6 | Not verified | Offered: Premium, with a shopping list3 | Offered with a limit: Premium, listed as meal planning and targets4 | Offered: Recipes and meal planning tools in the program8 |
| Restaurant picks ranked against your day | Offered: Premium, in the iPhone and Android apps | Not verified | Not verified | Not verified | Not verified | Not verified |
| Intermittent fasting tracker | Offered: Premium | Offered: Premium6 | Offered: Gold (Fasting Timer)2 | Offered: Premium3 | Offered: Premium4 | Not verified |
| Progress | ||||||
| Weight forecast or weight loss plan | Offered: Premium weight forecast | Not verified | Not verified | Not verified | Offered: Weight loss plan in Basic4 | Not verified |
| Body measurements | Offered: Premium | Not verified | Not verified | Offered: Premium3 | Offered: Premium4 | Offered with a limit: Body Scan, a 3D model from your phone8 |
| Progress photos | Offered: Free | Not verified | Not verified | Offered: Premium3 | Not verified | Not verified |
| Training | ||||||
| Exercise logging | Offered: Activity free; set-by-set workouts Premium | Not verified | Offered: Free2 | Not verified | Offered: Free4 | Offered: Exercise tracking in the program8 |
| Set-by-set strength logging with records | Offered: Premium: 453 exercises and six record types | Not verified | Not verified | Not verified | Not verified | Not verified |
| Apple Health, Health Connect or wearable sync | Offered: Premium: Apple Health, Health Connect, Withings, Oura, iHealth | Not verified | Offered: Free: syncs with apps and devices2 | Not verified | Offered: Premium: smartwatch and fitness tracker sync, including Fitbit, Garmin, Withings, Google Fit and HealthKit45 | Offered: Apple Watch, Fitbit and Garmin in the program8 |
| Health | ||||||
| Blood pressure and glucose logging | Offered: Free, with SpO2, temperature and INR | Not verified | Not verified | Not verified | Offered: Premium4 | Not verified |
| Medication tracking | Offered: Free, with interaction alerts from FDA drug labels | Not verified | Not verified | Not verified | Offered with a limit: GLP-1 tracker in Premium4 | Offered with a limit: GLP-1 Companion tools, a free add-on in the program8 |
| Prescription medication programs | Not offered: No. Loopa tracks what you take and prescribes nothing | Not verified | Not verified | Not verified | Not verified | Offered: Noom Med, priced separately8 |
| Coaching | ||||||
| AI coaching on your own logs | Offered: Premium | Not verified | Offered: Gold (Crono Coach)2 | Not verified | Not verified | Not verified |
| Human coaching included in the subscription | Not offered: Not included in Premium | Not verified | Not verified | Not verified | Not verified | Offered: Noom coaches, with weekly check-ins8 |
| Structured behavior-change lessons | Not offered: No | Not verified | Not verified | Not verified | Not verified | Offered: Daily lessons based on cognitive behavioral therapy8 |
| Community and data | ||||||
| Community: friends, groups or forums | Offered: Free: forums, friends and challenges | Not verified | Not verified | Offered: Friends, coworkers or family; plan not stated9 | Offered: Friends and support groups in Basic4 | Offered: Peer community in the program8 |
| Import your history from another tracker | Offered: Premium: MyFitnessPal, Lose It!, Cronometer, Apple Health, Health Connect or any CSV; undoing an import stays free | Not verified | Not verified | Not verified | Not verified | Not verified |
| Export or print your data | Offered: Premium raw export (CSV, XLSX, PNG); the full account export is free | Offered: Premium: download progress reports6 | Offered: Gold: printable PDF reports2 | Not verified | Not verified | Not verified |
| Family | ||||||
| A family plan | Offered: Up to 6 people, $119.99 a year | Not verified | Not offered: No family plan; a Pro subscription offers multiple profiles10 | Offered: Up to 6 people, $89.99 a year119 | Not offered: No family tier; no Apple Family Sharing for Premium5 | Not verified |
Each point rests on a row in the table above, checked on 16 September 2026.
Loopa Basic is free, and Loopa Premium is $12.99 a month or $69.99 a year. The cards give every other product’s standard US price in US dollars before tax, with the billing period and where it is sold. Promotional prices are not shown.
Household of four, a year: $119.99. One Loopa Premium Family plan, which covers up to 6 people.
US prices in US dollars, bought in the app through the App Store or Google Play.
Household of four, a year: $319.96. Four separate Premium annual plans, since no family plan appears on their pricing page.6
A 7-day free trial is offered to new users.
US prices in US dollars, standard pricing, sold on their website.
Household of four, a year: $239.96. Four Gold annual plans; Cronometer says it has no family plan.210
Shown as $4.99 a month, billed annually.
US prices in US dollars, standard pricing, sold on their website.
Household of four, a year: $89.99. One Premium (Family) plan, which covers up to 6 people.911
The listing also shows 12-month Premium at $58.99 and $53.99.
Up to 6 people, per Fitia’s help center.
US prices in US dollars, standard pricing, sold on the US App Store.
Household of four, a year: $319.96. Four separate Premium annual plans, since Lose It! lists no family tier and does not support Apple Family Sharing for Premium features.5
Premium renews automatically each year.
Lose It! Lifetime is a one-time purchase: $299.99 from a free account, or $229.99 for an active Premium member. Lose It! says Lifetime purchases are not refunded.
US prices in US dollars, standard pricing, sold by Lose It!.
Household of four, a year: $836. Four 12-month plans, since no multi-person plan is described on the cost page.8
Every plan is auto-renewing and billed up front. Averages: about $42.25, $29.83 and $17.42 a month.
US prices in US dollars, standard pricing, sold by Noom.
Easy Switch comes with Loopa Premium. It reads the MyFitnessPal, Lose It! and Cronometer exports, Apple Health and Health Connect, and any CSV file through a column mapper. You see the counts before anything is added.
Answered from the same dated sources.
On 16 September 2026, against each company’s own pricing page, help center or US app store listing. Every row names its source and the date it was checked. Where a page could not be opened or read reliably, the cell says Not verified and the head-to-head page says why.
Not verified means we could not confirm the claim from the company’s own material on the date shown. It is not a No. A feature can exist and simply not appear on the pages we checked.
Loopa Basic has no ads, no daily cap on meals logged by search, barcode or by hand, free barcode scanning, blood pressure and glucose logging, and a rolling 30 days of history. On the rows we could verify, MyFitnessPal and Lose It! put barcode scanning in their paid plans, and Fitia’s free plan logs 4 meals a day.
Loopa Premium Family is $119.99 a year for up to 6 people. Fitia Premium (Family) is $89.99 a year on the US App Store, for up to 6. Cronometer says it has no family plan. Lose It! lists no family tier and says it does not support Apple Family Sharing for Premium features. We did not find a family plan on MyFitnessPal’s pricing page or Noom’s cost page.
Every price here is the US price each company publishes, in US dollars, before tax. Prices, plans and features differ by country and change often, so check the company’s own page before you buy.
Yes, with Loopa Premium. Easy Switch reads the MyFitnessPal, Lose It! and Cronometer exports, Apple Health on iPhone and Health Connect on Android. Any other tracker that exports a CSV file comes in through its column mapper. You see the counts before anything is added, and undoing an import, for 30 days, stays free.
Loopa Basic is free with no card and no time limit, on iPhone and Android. Look at the rows you care about above, then try it with a day of your own logging.
Loopa Basic is free with no card and no time limit. Everything on this page about Loopa is the same list the pricing page uses.