Free food and macro tracking

Log what you ate. However it is fastest.

Type it, say it, search it, scan it, or photograph the plate. Five ways into one food diary, so logging a meal never becomes a project of its own.

Included in Loopa Basic Unlimited meals, no ads, no card.

Get Loopa free See the five ways to log

The Loopa food screen on iPhone, showing the ways to log a meal
Unlimited meals Free barcode scanning No ads Calories and macros
Why it matters

A food diary you stop keeping tells you nothing

The hard part of tracking has never been the maths. It is the twenty seconds at the counter, the meal you cannot find in a database, the packet in your hand. Loopa gives you five ways in so the fastest one is always available.

You eat somethingA packet, a plate, a sandwich at your desk
Pick the fastest wayScan the packet, search the name, or just describe it
Check what it foundPortions and foods, all editable
Save itYour day updates as you watch
Every way in

Five ways in. One food diary.

Different meal, different situation, same log. Nothing here asks you to commit to one method: use whichever is fastest for the thing in front of you.

Type it

Describe it the way you would to a person

“Chicken wrap and an iced latte.” That is a complete entry. Loopa reads the description, works out the likely portions and fills in the calories and macros. You are not hunting through a database for the exact brand of wrap.

You see the list of what it understood before anything is saved, and every portion is editable.

Free · 10/day
  • Plain language, with no format to learn
  • Portions estimated from what you wrote, editable in a tap
  • Free, with a shared allowance of 10 AI entries a day
  • Search and barcode stay uncapped when the allowance is gone
The Loopa food screen on iPhone, with the describe box above search, scan and photo
Say it

Or tell it out loud

Tap the mic and say “two eggs, toast and a flat white”. It goes through the same logger as typing, so you get the same confirm-before-it-saves list. You are talking to the log, not to an assistant that might have misheard you and saved it anyway.

On the web that is a mic button beside the description box. In the apps it is your keyboard’s own dictation key into the same box. Speaking types the words; nothing is logged until you tap save.

Free · shares the 10
  • The same logger, and the same review step
  • Free, sharing the 10-a-day allowance with typing
  • The web mic needs a browser with speech recognition, and Loopa hides the button rather than showing a control that would not work
The Loopa tracking list on iPhone, where food sits beside water, activity and vitals
Scan it

If it has a barcode, use it

Point the camera at the package and one serving goes straight into the meal you are adding to. No confirmation step on a clean scan, because speed is the whole reason to scan. Loopa interrupts only when it has a reason to, and the entry is editable the moment it lands.

Barcode scanning is not behind Premium. It is free, it has no cap, and it is deliberately exempt from the daily AI allowance, so it is still there on the day you have used that allowance up. How the scanner works

Free · unlimited
  • Free, with no daily cap
  • The product record’s own nutrition panel rather than an estimate
  • Exempt from the AI allowance by design
  • Scanned products are kept as your own foods for next time
Scanning a barcode from the Loopa food screen on iPhone
Photograph it

No barcode? Photograph the plate.

Take a picture and Loopa comes back with a list. The chicken, the rice, the broccoli, each on its own line with its own portion. Adjust what is off, rename something, drop what is not yours, add what the photo missed. A running total shows what you are about to log.

Nothing reaches your diary until you tap Log meal. Calorie and macro figures read from a photograph are estimates you confirm, and Loopa marks the ones it is least sure about.

Premium
  • One line per food, each one editable
  • A running total before you commit to it
  • Estimates, marked as estimates
  • Part of Loopa Premium
Reviewing a photographed meal in Loopa: one line per food, each with its own portion and calories, and a running total
Before it saves

Loopa shows you before it saves

AI-assisted logging should not quietly decide what you ate. When Loopa interprets a description or a photograph, you see the foods and the portions first.

1. You describe or photograph it

A sentence or a picture. Nothing has been written down yet.

2. Loopa proposes

A list, one line per food, each with its own portion, calories and macros, and a running total underneath.

3. You review it

Change a portion, rename a food, remove what is not yours, add what was missed. This is the step that makes the rest of it trustworthy.

4. You save it

Only then does anything reach your diary. Until you tap Log meal, there is nothing in your day.

Your food diary should hold what you said you ate, not what an algorithm guessed and saved without asking.

Where the numbers come from

A label is a label. An estimate is an estimate.

Not every entry carries the same certainty, and an app that renders both the same way is hiding something you would want to know.

From a product recordA barcode or a database match. The nutrition panel that came off the packet, through the fatsecret Platform API. The accurate end, and the free end.
You entered itYou typed the calories yourself, or corrected what Loopa proposed. Loopa keeps your number and does not overwrite it.
EstimatedWorked out from a sentence you wrote or a photograph you took. Labelled as an estimate, with the least certain items marked.
What is free

Log every meal without paying

Loopa Basic does not stop you after breakfast, lunch and dinner. There is no daily cap on how many meals or food entries you record, and no ads on either plan.

Unlimited

Meals a day

No cap, no counter, no “3 of 5 used”. If you graze across the day and log eleven things, all eleven are logged.

Unlimited

Food search

The whole database, not a sample, with no daily limit on searching it or on logging what you find.

Unlimited

Barcode scanning

Free, uncapped, and exempt from the AI allowance so it keeps working when that allowance is gone.

Free

Typing and talking, 10 a day

Describing a meal in words and saying it out loud share one allowance of 10 AI entries a day.

Free

Calories, macros and micronutrients

Calories, protein, carbohydrates and fat, plus 15 micronutrients derived from the food you already logged, with up to 5 fresh estimates a day.

Micronutrients
Free

Saved meals and your own pantry

Build a meal once and log the whole thing in one tap afterwards. My Pantry is free too: your own kitchen list is your own data.

Free

30 days of history

A rolling 30 days of food history and trends, and the window covers everything you log rather than food alone.

Free

Easy Switch

Import your history from another tracker before you have paid anything.

Easy Switch

Unlimited meals does not mean unlimited AI processing, and those are different promises.

You can record as many meals as you want. Two AI-assisted shortcuts have a daily number: 10 plain-words or spoken entries, and 5 fresh nutrient estimates. Everything else is never counted against anything: search, browsing, autocomplete, barcode lookup, barcode logging, manual entry, recent foods and logging a saved meal. When the allowance runs out you carry on logging exactly as before.

Logging gets easier

The more you log, the less work it should be

A food diary’s second week should be faster than its first. These are the parts that make that true.

Eat it again

Log it again in a tap

Most people eat the same things most weeks, and a food diary that makes you rebuild breakfast every morning is a food diary you stop keeping.

Recent foods are one tap. A saved meal is one tap for the whole combination, the six ingredients and the amounts, and saved meals are free.

Saved meals: free
  • Recent foods, ready to re-log
  • Saved meals: build once, log in one tap, free
  • Your own foods, kept from what you scanned
  • Nothing here is counted against an allowance
A meal draft in Loopa, with foods listed as editable rows and a running calorie and macro total
Your history

Last Tuesday’s lunch becomes tonight’s dinner

Loopa Basic keeps a rolling 30 days. With Premium the calendar opens: pick a day, see what you ate grouped by meal, open a meal to the individual foods with their quantities and macros.

Then copy it forward. Pick the day, pick the meal it should land in, and the whole thing is on your plate again with the amounts you logged the first time. Or tick foods from any day and build a new saved meal out of them.

Premium
  • A calendar marking the days you logged
  • Copy a meal, or individual foods, to another day
  • Choose which meal it lands in, or leave it where it came from
  • Build a saved meal from foods across your history
  • Full history, back to your first entry
The Loopa meal history calendar on iPhone, marking the days with food logged and showing that day’s meals underneath
What you get back

Logging is the input. Your day is the result.

Every entry feeds the day’s running totals, and changing a serving updates them as you watch. The point is visibility, not advice.

Calories, protein, carbohydrates and fat, against the targets the setup interview calculated for you, which is also free. Underneath them, 15 micronutrients against the Dietary Reference Intakes published by the National Academies, derived from the food you already logged. You do not enter any of it separately.

Calories and macros describe how much you ate. They do not describe the nutrient profile of what you ate, and those are different questions.

Change the serving. Watch the day change with it.

More on micronutrients

The Loopa nutrients screen on iPhone, with micronutrients derived from logged food shown against their targets
What it costs

Food logging: free versus Premium

Only the food half. There is a full comparison for everything else.

Start here

Loopa Basic

$0 forever. Everything you need to keep a food diary.

  • Unlimited meals a day
  • Unlimited food search
  • Unlimited barcode scanning
  • Typing and talking, 10 AI entries a day
  • Calories and macros
  • 15 micronutrients, 5 fresh estimates a day
  • Saved meals and My Pantry
  • Your own foods, kept from what you scanned
  • A rolling 30 days of history
  • Easy Switch import
  • No ads, and no card
Start free

Loopa Premium

$12.99 a month, or $69.99 a year.

  • Everything in Loopa Basic
  • Photo meal logging
  • Full food history, back to your first entry
  • The meal-history calendar
  • Copy a meal or a food to another day in the apps
  • Build a saved meal from your history
  • The AI meal planner and shopping list
  • Eating Out, and “What should I eat?”
  • CSV and spreadsheet export
See every Premium feature
FAQ

Questions about getting food into Loopa

The ones people ask before they install anything.

Is food logging really free?

Yes. There is no cap on how many meals a day you log, no ads, and no card needed. Searching the food database and scanning barcodes are free and uncapped. Describing a meal in plain words or saying it out loud is free too, sharing an allowance of 10 AI entries a day. Loopa Basic shows a rolling 30 days of history, and photo logging is the one method that needs Premium.

How many meals can I log?

As many as you eat. Loopa does not cap Loopa Basic at a number of meals, not four and not six. Meal count and AI allowance are different things: the first is unlimited, and the second applies to two shortcuts.

Is barcode scanning free?

Yes, free and unlimited. It is also deliberately exempt from the daily AI allowance, so it still works on a day when you have used that allowance up. A clean scan logs one serving straight away and the entry is editable afterwards. It reads the product record rather than estimating, which is why it is the method to reach for with anything that came in a wrapper.

Can I just type what I ate?

Yes. Describe the meal in plain words and Loopa works out the likely foods and portions, then shows you the list to check before it saves. Free, with 10 AI entries a day shared with voice.

Can I dictate a meal?

Yes, and it runs through the same logger as typing, so you get the same review step. On the web there is a mic button next to the description box. In the apps your keyboard’s own dictation key does the same thing into the same box. Speaking fills in the words; you still confirm before anything saves.

Can Loopa work out a meal from a photograph?

On Premium, yes. Photograph the plate and Loopa returns a list, one line per food, each with its own portion, calories and macros. Adjust a portion, rename a food, remove anything that is not yours, add whatever the photo missed. Figures read from a photograph are estimates, and the least certain ones are marked.

Does Loopa save what the AI thinks I ate without asking?

No. Nothing reaches your food log until you tap Log meal. A running total shows what you are about to save, and every line is editable up to that point.

Where does Loopa get its nutrition information?

The food database is the fatsecret Platform API, which carries branded products, supermarket own-labels and restaurant items with the nutrition panel from the packet. When you describe a meal in words or photograph it instead, Loopa estimates the portions and macros and labels the entry as an estimate, so you always know which you are looking at.

Does Loopa track macros?

Yes, free. Calories, protein, carbohydrates and fat update as you log, against the targets the setup interview calculates for you.

Does Loopa track micronutrients?

Yes, 15 of them, free, derived from the food you already logged. Up to 5 fresh AI estimates a day on Loopa Basic, and a day whose foods have been estimated before costs nothing to open again. More on micronutrients.

Can I create saved meals?

Yes, and saved meals are free: build a combination once and log the whole thing in one tap afterwards. Building a new saved meal out of foods picked from your past days works from the history calendar, which is the Premium half.

Can I copy an old meal to today?

In a browser, yes, free. In the apps, the meal-history calendar it works from is part of Premium. Pick the day, pick the meal it should land in, and the whole thing is on your plate again with the amounts you logged the first time.

How much history do I get for free?

A rolling 30 days, and that window covers everything you log rather than food alone. Nothing is deleted. The window is applied when Loopa reads your data, not when it stores it, so subscribing later brings the whole record back to your first entry.

Are there ads?

None, on either plan. The apps carry no advertising SDK, read no advertising identifier and have no tracking pixel. Usage analytics never includes your health data, and you can switch it off in settings.

Do I need a credit card?

Not for Loopa Basic. There is nothing to enter and nothing to cancel.

What does Premium add for food specifically?

Photo logging, your full food history rather than the rolling window, the meal-history calendar, copying a meal or individual foods onto another day in the apps, building a saved meal from your history, the AI meal planner and its shopping list, Eating Out, and CSV and spreadsheet export.

Your next meal is enough to start

Search it, scan it, describe it, say it, or photograph it with Premium. Loopa Basic lets you log as many meals as you want, with no ads and no credit card.

Get Loopa free Free versus Premium

Start with one meal. The useful history builds from there.

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