Loopa vs MyFitnessPal
Same logging, none of the ads, free barcode scanning, and one subscription that covers your whole household instead of one person. Here is exactly what changes when you switch.
Loopa's free tier is free in the way people assume a free tier is. No ads on any plan, no cap on how many meals you log, barcode scanning included at no cost, and a rolling thirty days of history and trends. You can use it that way for as long as you like without giving us a card.
MyFitnessPal draws the line somewhere else. On their own Premium page, an ad-free logging experience is listed as a Premium feature, so the free tier carries advertising. Barcode scanning, voice logging, custom macros and goals, the fasting tracker and progress reports are Premium too. Their free logging is unlimited, which is genuinely good, but much of what people think of as basic tracking is behind the subscription.
There is also a second paywall. The meal planner, the recipe library, grocery-app syncing and automated grocery lists are not in Premium, they are in Premium+, at $24.99 a month or $99.99 a year. Loopa's meal planner is in the one Premium tier, at $12.99 a month or $69.99 a year. There is nothing above it to upgrade to.
And Loopa covers a household. Loopa Premium Family is $119.99 a year for up to six people, on Android as well as iPhone, through a Loopa Family Group. MyFitnessPal has no family plan at all, so four people is four subscriptions, $319.96 a year at their listed price.
Six things you get in Loopa that MyFitnessPal does not sell
- A free tier with no ads. Not on any plan, not ever. Premium subscriptions fund the app, which is the whole business model.
- Barcode scanning at no cost. Free and uncapped, where theirs is Premium.
- One subscription for six people. $119.99 a year, on Android and iPhone alike. They do not sell a family plan.
- The meal planner in the standard tier. One to seven days against your targets, around what is already in your kitchen, ending in one combined shopping list, no Premium+ upgrade.
- Health past calories. Blood pressure, blood glucose, temperature and INR for people on blood thinners.
- Eating Out. Photograph a restaurant menu and get orders ranked against the day you have actually had, with an allergen guard removing anything you cannot eat before you see it.
Every row we could check.
Every row read off MyFitnessPal's own Premium page on 17 August 2026, so you can check any of it yourself before you switch.
| Loopa | MyFitnessPal | |
|---|---|---|
| Ads on the free tier | None, on any tier | Yes, “ad-free” is a Premium feature |
| Meals you can log per day, free | Unlimited | Unlimited |
| Barcode scanning | Free | Premium |
| Voice logging | Free (10/day) | Premium |
| Photo food logging | Premium | Premium |
| Custom macro targets | Free, from the setup interview | Premium |
| History on the free tier | Rolling 30 days | Varies |
| Intermittent fasting | Premium | Premium |
| Meal plan with a combined shopping list | Premium, $69.99/yr | Premium+ only, $99.99/yr |
| Blood pressure, glucose and INR | Free | No |
| Community forums and friends | Free | No |
| A family plan at all | Yes, up to 6, $119.99/yr | No |
| Premium, monthly | $12.99 | $19.99 (Premium+ $24.99) |
| Premium, yearly | $69.99 | $79.99 (Premium+ $99.99) |
| Yearly, for a household of four | $119.99 | $319.96 |
MyFitnessPal figures read off MyFitnessPal's own Premium page on 17 August 2026. App pricing changes often, and two of the four apps in our full comparison moved between the 4 August and 17 August 2026 checks, so verify before you buy. If a row here is wrong, tell us and we will correct it and re-date the note.
More on how Loopa works
The questions this comparison raises
Is MyFitnessPal free?
There is a free tier and you can log unlimited meals on it, which is more generous than several competitors. But it carries advertising. MyFitnessPal's own Premium page lists an “ad-free logging experience” as something you pay for, and barcode scanning, voice logging, custom macros and goals, the fasting tracker and progress reports are all Premium. Checked against their page on 2 September 2026.
Is Loopa cheaper than MyFitnessPal?
Yes, on every comparable plan. Loopa Premium is $12.99 a month or $69.99 a year against their $19.99 and $79.99. The gap widens if you want meal planning, because theirs is in Premium+ at $24.99 a month or $99.99 a year while ours is in the one Premium tier. And for a household it is not close: four people on MyFitnessPal is four subscriptions at $319.96 a year, because they do not sell a family plan. Loopa Premium Family covers up to six for $119.99.
What is the difference between MyFitnessPal Premium and Premium+?
Premium, at $19.99 a month or $79.99 a year, removes the ads and adds barcode and meal scanning, voice logging, custom macros and goals, the intermittent fasting tracker, progress reports and priority support. Premium+, at $24.99 a month or $99.99 a year, adds the custom meal planner with its 1,500-plus recipes, grocery app syncing and automated grocery lists. If meal planning is what you are shopping for, Premium+ is the tier to compare against Loopa Premium.
What does Loopa do that MyFitnessPal does not?
Quite a lot. A family plan, up to six people on one subscription, on Android as well as iPhone. Health tracking past calories, free: blood pressure, blood glucose, temperature and INR for people on blood thinners. Photograph a restaurant menu and get orders ranked against the day you have actually had. An allergen guard that removes anything on your never-eat list before you see it, in restaurant picks and meal plans alike. Free barcode scanning. And no ads, on any tier.
How do I switch from MyFitnessPal to Loopa?
Install it and log your next meal. That is genuinely the whole setup. Anything already in Apple Health or Health Connect, weight and activity in particular, flows into Loopa on its own because it reads from both, so your existing history keeps working from day one. The setup interview calculates your targets in a couple of minutes, and your first trend line appears within the week.
Which should I pick?
If you want a free tier with no ads, barcode scanning that costs nothing, one subscription covering up to six people across both phones, a meal planner without a second upgrade, and tracking that goes past calories into blood pressure, glucose and INR. That is Loopa, at $69.99 a year against their $79.99. It is free to start with no card, so trying it costs you an evening and nothing else.
Try ours before you renew theirs.
Free to start, no card, and Loopa Basic has no time limit.