The free tier is built for exactly this

Keeping it off is a different job.

Losing weight is a project with an end date. Maintenance is a habit with none, and almost every tracker is designed for the first one. Loopa's free tier is designed for the second.

A 60-second daily check-in, free, with no ads and no card

The Loopa home screen on iPhone, showing the day's Fuel, Fluids and Move rings and macro targets
Why this phase is different

Three things maintenance needs that a cut does not.

A deficit tolerates intensity because it ends. Maintenance has to be light enough that you are still doing it in two years, which changes what the app should ask of you.

A range

A band, not a number

Nobody maintains a single weight. Bodies move a few pounds across a week for reasons that are not fat, so a target of exactly 172 guarantees you fail most days. Loopa charts your seven-day average against your goal line, and the average is what you are steering. Day-to-day readings are expected to wander.

Free
  • Seven-day average as the line that counts
  • Every weigh-in still plotted, just not the thing you react to
  • Free, with a rolling 30 days of trend
The Loopa Trends screen on iPhone, showing weight against goal with calories, macros and vitals over 30 days
Drift

Catch a pound a month before it is a stone

Regain is rarely dramatic. Hall and Kahan describe the usual shape in the Medical Clinics of North America (2018) (early loss, a plateau, then progressive regain) and a meta-analysis of US programs by Anderson and colleagues in the American Journal of Clinical Nutrition (2001) found people holding on to about 3 kg of loss five years out. It is a slow upward slope you do not notice, because each week looks like the last one. A seven-day average across thirty days makes a slope visible while it is still small enough to correct with a minor adjustment rather than another whole diet.

Free
  • 30 days of trend on the free tier
  • A slope is obvious long before the number is alarming
  • Correct with a small change, not another project
The Loopa Trends screen on iPhone, showing weight against goal with calories, macros and vitals over 30 days
Low effort

Sixty seconds, and no guilt if you skip

A maintenance tracker you dread is one you will delete. There is no streak to break, no red warning, no notification implying you have let anyone down. Log your food, weight and water in about a minute; miss a Tuesday and nothing happens at all.

Free
  • About 60 seconds for a full daily check-in
  • No streaks to break and no punitive notifications
  • Widgets, so a glance often replaces opening the app
  • Free forever, with no ads
The Loopa home screen on iPhone at the start of a day
Every so often

A monthly read, rather than daily vigilance

Maintenance suits a periodic check far better than constant attention. On Premium the report reads back seven, thirty or ninety days in plain English. What moved, what did not, and whether the data is even thick enough to say. For a lot of people that is the only time they need to think about it.

Premium
  • 7, 30, 90 days or a range you choose
  • Says explicitly when the data is too thin to conclude
  • PDF export for an annual physical
  • Patterns behind your steadier and less steady months
The Loopa report summarizing a maintenance month
Where the line sits

Free here, Premium there.

No guessing at the App Store. This is exactly which parts of this page cost nothing.

Free

Costs nothing, forever

No card, no ads, no daily cap.

  • Weight tracking with a 30-day trend
  • Food and macro logging, unlimited
  • Water tracking
  • Your maintenance targets from the setup interview
  • The community
  • No ads, no card, no trial clock
Get the free app

Premium adds

$12.99 a month or $69.99 a year for one person. Loopa Premium Family covers up to six for $19.99 a month or $119.99 a year.

  • Reports and PDF export
  • History beyond the rolling 30 days
  • The coach, for when the trend starts sloping
  • Vitals, if you are also managing blood pressure or glucose
  • Measurements and progress photos
See every Premium feature

Maintenance is the phase we most expect people to run on the free tier indefinitely, and that is fine. It is not a funnel with a trapdoor at the end of it.

FAQ

Frequently Asked Questions

What people ask once the losing part is done.

Can I use Loopa just to maintain my weight?

Yes, and the free tier is built for it. Weight, food and water logging with a 30-day trend costs nothing permanently, with no ads and no card, which is the right shape for a phase that does not end.

What should my maintenance target be?

The setup interview calculates maintenance calories from your own numbers when your goal is set to maintain. In practice you steer the seven-day average rather than a single weight, because a body moves a few pounds across a week for reasons that have nothing to do with fat.

How do I catch regain early?

By watching the slope rather than the number. Thirty days of seven-day average makes a gentle upward trend visible while it is still a pound or two. Correctable with a small adjustment instead of another whole diet.

Do I have to log every day forever?

No, and Loopa is deliberately built so that skipping costs you nothing. There is no streak, no warning and no guilt-tripping notification. Plenty of people in maintenance weigh in a few times a week and log food only when something feels off.

Is there a monthly summary?

On Premium, yes, a plain-English report over seven, thirty or ninety days, or a range you pick, which says what moved, and says so plainly when there is not yet enough data to conclude anything. For maintenance that periodic read is often more useful than daily attention.

Will you try to upsell me the whole time?

No. Premium features are visible so you know they exist, and that is it. There are no ads, no interstitials and no countdown timers. We expect a lot of people to maintain on the free tier for years, and that suits us better than watching them churn out.

Keep it, without thinking about it much.

A minute a day, free, for as long as you want it. No card and nothing to cancel.

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