Loopa vs Fitia
Log as many meals a day as you actually eat, with no ads and no four-meal cap. Then add a family plan that covers six people for less than Fitia charges one. Here is exactly what changes when you switch.
Loopa's free tier has no cap on how many meals you log, no ads on any plan, the whole food database rather than a slice of it, free barcode scanning, and a rolling thirty days of history and trends. You can live in it without ever giving us a card.
Where we differ is the free tier. Reading Fitia’s own Free vs Premium page, a free account gets four meals a day, limited access to the food database, progress tracking restricted to weight, and ads. Photo logging, voice logging, text logging, barcode scanning, meal planning, shopping lists, health sync and fasting are all Premium, and so is removing the ads.
Loopa’s free tier has no meal cap, the whole food database, no ads on any tier, and thirty days of history and trends. A free tier should be a tracker you can actually live in, and Premium should earn its money on the parts that do work for you. Planning, coaching, forecasting, vitals. Rather than by rationing the basics.
The second difference is what counts as health. Fitia tracks food and body composition well. Loopa also tracks blood pressure, glucose, SpO2, temperature and INR, because a meaningful share of people counting calories are doing it under medical instruction, and their numbers currently live in a different app from their food.
Every row we could check.
Loopa and Fitia side by side. Sources and dates are in the notes under the table.
| Loopa | Fitia | |
|---|---|---|
| What the free tier actually gives you | ||
| Free tier with no ads | Yes | Ads¹ |
| Meals you can log per day, free | Unlimited | 4¹ |
| Food & macro logging on the free tier | Yes | Limited database¹ |
| History kept on the free tier | Rolling 30 days | Not checked |
| Progress tracking on the free tier | Weight, water & food | Weight only¹ |
| Community forums, friends & challenges | Free | Teams |
| Logging | ||
| Barcode scanning | Free | Premium¹ |
| Photo food logging | Premium | Premium¹ |
| Say what you ate, out loud | Free§ | Premium¹ |
| Apple Health / Health Connect sync | Premium | Premium¹ |
| Withings, Oura and iHealth device sync | Premium | Not checked |
| Micronutrient tracking | Free (15) | Not checked |
| Planning & eating out | ||
| Multi-day meal plan with one combined shopping list | Premium | Premium¹ |
| Plans built around what is already in your kitchen | Premium | Yes¹ |
| Exclude foods you never eat from plans | Premium | Yes¹ |
| Allergen guard that removes items from every suggestion | Premium | No² |
| Photograph a restaurant menu and get picks from it | Premium | No² |
| Restaurant picks ranked against the day you’ve had | Premium | No² |
| Health beyond calories | ||
| Blood pressure, glucose & temperature | Free | No² |
| INR tracking, for people on blood thinners | Free | No² |
| Forecast that refuses to promise an unsafe date | Premium | No² |
| AI coach you can ask about your own numbers | Premium | Not checked |
| Intermittent fasting | Premium | Premium¹ |
| Price | ||
| Premium, monthly | $12.99 | $19.99³ |
| Premium, yearly | $69.99 | $59.99³ |
| A family plan at all | Yes, up to 6, $119.99/yr | Yes, $89.99/yr³ |
| Yearly, for a household of four† | $119.99 | $89.99³ |
§ On the web app there is a mic button next to the
“describe what you ate” box, and in the phone apps you use your keyboard’s own dictation key into
the same box. Both feed the same natural-language logger, and neither costs anything, with a free-tier
allowance of 10 of these AI entries a day, search, barcode scanning and manual entry stay unlimited
throughout. The mic button needs a browser with speech recognition. Chrome, Edge and Safari have it, and
Loopa hides the button rather than showing a dead control where it does not.
¹ Fitia’s free and Premium split is taken from their own
Free vs Premium page, read 13 August 2026.
That page lists photo, voice and text logging, barcode scanning, the verified database in full, Apple and Google
Health sync, meal planning, shopping lists, intermittent fasting, progress tracking beyond weight, and
“Ad Free” as Premium features; it caps the free tier at four meals a day and limited database access.
² Not offered as far as we can tell. Fitia’s own Premium page enumerates their feature set and none of
these appear on it. If that is wrong, tell us and we will correct the row.
³ Fitia prices from the US App Store listing, read 13 August 2026: $19.99 monthly, $23.99 for three months,
$35.99 for six, $59.99 a year, and a separate Fitia Premium (Family) plan at $89.99 a year. Since 2026-08-16 ours
is also a distinct product. Loopa Premium Family, $19.99 a month or $119.99 a year for up to six people, so it is plan against plan: theirs lists $89.99 and ours $119.99, and ours covers six people and reaches Android.
† Four people on Loopa is one $119.99 Loopa Premium Family plan, which covers up to six. Fitia’s
figure is their Family plan. MyFitnessPal, Lose It! and Cronometer do not share a subscription across a family, so
four people is four subscriptions at the yearly price in the row above.
Subscription-sharing support checked 9 August 2026: MyFitnessPal and Cronometer both state their subscriptions are
per account, and Lose It! has said Premium is not shareable via Family Subscriptions and would announce it in
their App Store listing if that changed.
* Lose It! barcode scanning is free on legacy accounts and Premium for new sign-ups. MyFitnessPal, Lose It! and
Cronometer prices and tiers checked 4 August 2026 for the US App Store, and they change often. Check for
yourself at
MyFitnessPal,
Lose It!,
Cronometer and
Fitia.
“Not checked” means exactly that.
All product names belong to their owners; Loopa is not affiliated with any of them.
The questions this comparison raises
Including which one you should actually pick.
Is Fitia free?
There is a free tier, but it is narrow. Fitia’s own Free vs Premium page, read 13 August 2026, caps free accounts at four meals a day and limited access to the food database, restricts progress tracking to weight only, and lists photo logging, voice logging, text logging, barcode scanning, meal planning, shopping lists, Apple and Google Health sync, intermittent fasting and “Ad Free” as Premium features. Loopa’s free tier has no meal cap, the full database, no ads, and 30 days of history.
Is Loopa cheaper than Fitia?
Monthly, yes, and by a wide margin: $12.99 against $19.99. On the yearly plans Fitia lists $59.99 for one person and $89.99 for their Family plan, against $69.99 and $119.99 here. What that covers is six seats that reach Android phones rather than only iPhones, a shared pantry the household plans from, and a free tier with no ads and no meal cap if you never subscribe at all.
What does Loopa do that Fitia does not?
Blood pressure, glucose, SpO2, temperature and INR tracking; direct Withings, Oura and iHealth device connections; photographing a restaurant menu and getting picks ranked against the day you have actually had; an allergen guard that removes food from suggestions before you see it; a forecast that refuses to promise a date it cannot reach safely; and a family plan whose seats reach Android phones as well as iPhones. None of these appear on Fitia’s own feature listings.
Can I log a meal by talking, like I can in Fitia?
Yes, and in Loopa it is free where Fitia lists voice logging as a Premium feature. Free up to 10 AI meal entries a day, shared with typing a meal in plain words. On the web app there is a mic button beside the box where you describe your meal; in the phone apps your keyboard’s dictation key does the same job into the same box. Both run through the same natural-language logger and show you what they heard before saving.
Can I move my data from Fitia to Loopa?
Loopa's Easy Switch import is free, with a CSV field-mapping wizard so anything you can export from another tracker can be brought in and charted alongside new entries. Whether Fitia exports in a format you can use is a question for them.
Which should I pick?
If you want the longest track record, the deepest recipe library, a nutritionist-verified database or a language other than English, pick Fitia. If you want a free tier you can actually live in, health tracking past calories, or a family plan that covers an Android phone as well as an iPhone, pick Loopa. Ours is free to try with no card.
Try ours for the cost of an evening.
Free, no card, no ads, no cap on meals. If it is not better for you, you have lost nothing.